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DIGITAL INCONGRUENCE REPORT
Si Señor Restaurant (Las Cruces, NM) | DATE: December 23, 2025 | STATUS: 🟥 CRITICAL RISK (High Friction Detected)
1. THE FINDING: “AUTHORITY KITCHEN VS. BROCHURE SITE”
Your kitchen possesses historical authority, but your website operates like a static phone directory. The modern customer decides with their eyes; your current site offers too much text but generates no visual appetite.




2. THE 3 CAPITAL LEAKAGE POINTS (WNS™ DIAGNOSIS)
❌ Blind Menu (Cognitive Fatigue): The user must 'imagine' the dishes by reading text, which causes boredom and abandonment.
❌ Dead Site (Zero Cinematics): There is no video or atmosphere to convey the real "warmth" of the restaurant.
❌ Mobile Friction (Zero Conversion): Without "Sticky Buttons" to reserve or order instantly.
3. WEEKLY FINANCIAL IMPACT (ESTIMATED CURRENT LOSS)

HIGH-VELOCITY BOUNCE RATE
Your non-responsive mobile interface is creating 'UX Friction,' forcing 60% of potential tourists to exit your site in under 5 seconds.

NEURO-SENSORY DISCONNECT
The human brain cannot 'taste' text. The lack of 4K cinematic triggers fails to activate the biological dopamine impulse needed to drive a physical visit.

FRICTION POINTS
Operational dead-end. The absence of 'Sticky CTAs' (One-Tap Reserve) leaves the user with no clear path to purchase, handing the sale to competitors.

REVENUE HEMORRHAGE "$1,200 - $1,800 USD / WEEK
Calculated capital leakage based on current traffic volume vs. zero conversion mechanics.

HIGH-VELOCITY BOUNCE RATE
Your non-responsive mobile interface is creating 'UX Friction,' forcing 60% of potential tourists to exit your site in under 5 seconds.

NEURO-SENSORY DISCONNECT
The human brain cannot 'taste' text. The lack of 4K cinematic triggers fails to activate the biological dopamine impulse needed to drive a physical visit.

FRICTION POINTS
Operational dead-end. The absence of 'Sticky CTAs' (One-Tap Reserve) leaves the user with no clear path to purchase, handing the sale to competitors.

REVENUE HEMORRHAGE "$1,200 - $1,800 USD / WEEK
Calculated capital leakage based on current traffic volume vs. zero conversion mechanics.